Protein Supplement Launch

A launch package built for paid social: hero product commercials to establish the brand, and a UGC ad set engineered for rapid creative testing.

The supplement space is crowded and claim-restricted. The creative had to differentiate on identity and routine — not on regulated performance promises.

Split the funnel: cinematic product spots build credibility at the top, while relatable 'day in the routine' UGC drives conversion. Every asset shares one visual system so the brand compounds.

Buyers aren't purchasing protein — they're purchasing the identity of someone who doesn't skip. The creative anchors on streaks, routine, and visible discipline.

Hooks built around routine identity and pattern interrupts:

• H15AM alarm smash-cut to shaker
• H2"What I eat in a day" pattern interrupt
• H3Powder pour macro with impact sound
• H4Gym bag essentials rapid-fire

Scripts for both commercial and UGC formats, with compliant claim language.

Punchy cut rhythm synced to sound design. Bold kinetic captions. Each UGC variant isolates one variable — hook, benefit, or CTA — for clean test reads.

• 2 hero product commercials (16:9 + 9:16)
• 4 UGC-style conversion ads
• Creative testing matrix
• Launch storyboard set

• Identity-led angles sidestep claim restrictions entirely.
• One-variable variants make test results actually readable.